Apollo Munich Health Insurance Company

Apollo Munich Health Insurance Company

Apollo Munich Bagged Bronze in Effie Awards

Apollo Munich won a Bronze in the Effie Awards 2011 for the effectiveness exuberated by its marketing campaign – ‘Making Time to Pause’. With this award it brings home the recognition for coming up with innovative and most effective marketing communication being carried out.

Effie Awards essentially recognize, educate and encourage effectiveness among the marketing communications industry. The Effie Awards were founded in 1968 by the American Marketing Association, New York Chapter, as an awards program to recognize the most effective advertising efforts in the United States each year. Since 1968, and particularly in the past five years, Effie has become a source of learning through conferences, judging discussion and briefs providing opportunities for insight into effective marketing communications across the world. Honoring Apollo Munich with such prestigious award, it has identified the genuine efforts put in the marketing strategy by the company.

Apollo Munich always aims at coming up with new ideas. It always encourages the different and pave way for exploring all the possibilities. Since the year it started its journey in health insurance sector, it has come up with several effective measures. To introduce its innovative products in market, the company makes attempt to make a unique appearance. This leads the insurer to come up with various campaigns. ‘Pause Campaign’ was one such initiative. This campaign was based on the concept of reminding people to take time for self. It aimed at drawing attention towards healthcare needs- the most precious asset of life. The campaigns introduced the need to take a ‘pause’ and think about the medical care needs. It is here that Apollo Munich works while keeping itself intact with its customers. Considering the busy life schedule that all of us are leading in the present date, it came up with this marketing campaign. This ad was to remind people of one such crucial aspect that most of us, in general, ignore. Introducing effective marketing campaigns like this, Apollo Munich makes communication network smooth. It grabs the attention in an easy way. More so, in an uncomplicated way and simple policy wordings it allows easy understanding of the policy.

Having acclaimed a Bronze in Effie Awards, Apollo Munich won itself a prestigious position in effective marketing strategies. It is one amongst the several awards that it has bagged. Building upon its innovative and out of the box thinking, it has introduced several such impressive campaigns. With consistent and concentrated efforts, Apollo Munich takes along the experience of expert partners. Having received numerous positive reviews and being the choice of millions of families, it has given the proof of its trusted services time and again. It has devised myriad of comprehensive health plans. The categories include insurance products for health, travel and personal accident. Buyers can opt for individual, family and senior healthcare coverage. It offers services to corporate sector. There is a provision for healthcare coverage against major as well as minor illnesses. Believing in effective working, Apollo Munich builds upon the basic concept of “Let’s Uncomplicate”.

Making a remarkable contribution in Indian Health Insurance market, Apollo Munich offers a gamut of easy healthcare products. Its tailor made plans are framed in varied sum insured options. Moreover, its policies brings along the promise of great customer service, comprehensive coverage, cashless hospitalization, 100% lifelong renewal and tax benefits. Well trained sales partners, effective customer service network and customer oriented approach enable the company to emerge with flexible medical care products. Apollo Munich thus remains in news for taking effective initiatives that can resolve healthcare worries. It thus foresee a healthy future of country. 

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